TAG Heuer’s Connected watch certainly made a worthwhile statement just days prior to pandemic-lockdown. Restraining time does after all embolden a core focus around which mini dials and hands do circulate. Disrupting the long held stereotype that watch wearers are uptight and square, the new edition of the Connected fractyllizes variety. Media, brand ambassadors and celebrities alike embraced the dignified watch segment, amid fantastic photo enclaves, oeuvres and bubbles on Thursday March 12th. Little did they know these may be the last tendril moments of innocently intimate social freedom they’d possibly ever see in 2020.
Initially pioneered in 2015 for Maison with Intel and Google, the ingenious digital compass, or Timepiece, boasts interchangeable faces and straps, mechanical genius and traditional appeal. Suited in scratch resistant ceramic bezel and micro blasted metallic armor, its cutting edge design boasts GPS, compass, heart sensor, gyroscope, accelerometer and exclusive high performance sports applications. A fractal of possibilities betwixt with sound, performance and design, TAG Heuer Connected watch epitomizes the Maison’s commitment to enmeshing traditional mechanical acuity with modern digital design “powered by bespoke, state-of-the-art software.”
Elevating Maison’s status in the competitive luxury watch market, the new TAG Heuer Connected offers an elegant and “versatile chronograph” designed for both everyday life and sports. At 5 ATM, wearers can even delve 50 meters underwater with the device. According to Sean Richter, watchmaker and exhibitor at said event:
“We were not only the first luxury Swiss brand to dive in, but the first to create a proper product for a couple of different revolutions. Now we are hitting our stride as the leader of luxury connected watch, and I tell you this as a watchmaker. It’s mostly because of the quality of the materials and the richness of the display. The functionality and integration with your global device regardless of the operating system renders this edition the best that it’s been to date. It’s so user friendly and the customization is the best, because it goes from a strap to a bracelet. Doing it in no time with no tools required is very simple and very high quality. Also going from the mechanical to an industrial look – like this –you can change the watch’s face.”
